Leticia Rocco has 20+ years of international experience as senior executive.  As former CEO and President of the Board of multinational businesses, she has great expertise in how to establish an effective corporate governance by choosing the right model, structuring and aligning it strategically. 
 

As CEO of a contract & license manufacturer new company of a premium car brand, she successfully mastered to set up the new organization and start operations in a short period of time, despite a complex joint venture business model.
 

After that, as Procurement Director in NAFTA (annual purchase volume of 1,5 billion USD) and CEO of a purchasing corporation in the US for the same brand, she led the organizational change that increased the savings out of purchasing negotiations, while reducing manpower needs by nearly 30% at the same time.
 

Throughtout her career, she’s has lived in several countries (USA, Mexico, Germany, Spain, Portugal, Brazil and Austria), developing a global mindset and flexibility to adapt to business specific needs. Her  career has not only been truly international, but also multidisciplinary, ranging also through Controlling, After-Sales, Customer Experience, Logistics and M&A.  Her vast experience in both strategic and operational areas enables her to have a holistic view, as well as to evaluate organizational needs from the inside out, delivering tailor made solutions.
 

Currently, besides AIMS Associated Partner / Advisor - Board Services, she is member of the Google for Startups Community based in Madrid, mentoring junior entrepreneurs to launch and scale up their businesses.