Women’s Leadership in FMCG: A Driving Force for Innovation and Inclusion

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), female leadership has emerged as a transformative force, driving innovation, diversity, and sustainable growth. These leaders are not only challenging traditional norms but also inspiring future generations, proving that inclusion and equity are essential pillars of business success.

Here are six women who have taken on leadership roles in major FMCG companies:

1. Paula Santilli – CEO of PepsiCo Latin America 

   Since 2019, Paula Santilli has led PepsiCo Latin America, overseeing operations across 34 markets with more than 70,000 employees and a portfolio of 23 brands. Under her leadership, the company has championed gender diversity, with women now making up 65% of the regional executive committee. She has also launched initiatives such as Mujer, Agua y Reconciliación in Colombia and Ella Alimenta al Mundo across multiple countries, focusing on inclusion and female empowerment in the agricultural sector.

    

2. Silvia Dávila – President of Danone LATAM and CEO of Mexico

   Silvia Dávila is the first Mexican woman to lead Danone Latin America and its Mexico operations. Under her leadership, the company has strengthened its commitment to health and nutrition in the region, implementing strategies focused on innovation and sustainability. Dávila is recognized for her ability to navigate diverse markets and foster an inclusive corporate culture.

    

3. Deborah Armstrong – President and CEO of L'Oréal Mexico

   Deborah Armstrong heads L'Oréal Mexico, driving digital transformation and adapting to local market needs. Her leadership is characterized by a strong focus on product innovation and marketing strategies, ensuring L'Oréal remains a leader in the beauty industry in Mexico.

    

4. Fernanda Guarro – Managing Director of 3M Mexico

   As the Managing Director of 3M Mexico, Fernanda Guarro has spearheaded innovation and product diversification across key sectors such as healthcare, industry, and consumer goods. Her leadership promotes a culture of collaboration and talent development, reinforcing 3M’s commitment to technological and social progress.

    

5. Mildred Villegas – General Manager of Unilever Mexico

   Mildred Villegas leads Unilever Mexico with a strong focus on sustainability and corporate social responsibility. Under her direction, the company has introduced initiatives aimed at reducing environmental impact and promoting ethical business practices, aligning with global trends toward responsible consumption.

    

6. Alejandra Corona – CVP, Latin America at Henkel Consumer Brands

   Alejandra Corona serves as the Corporate Vice President for Latin America at Henkel Consumer Brands. Her leadership is dedicated to driving innovative and sustainable strategies in the Latin American market, strengthening Henkel’s regional presence, and fostering a culture of inclusion and diversity within the organization.

    

Their impact extends far beyond financial results. These women are redefining leadership in FMCG by prioritizing innovation, inclusion, and sustainability. Through their vision and determination, they not only strengthen their organizations but also pave the way for future generations of women aspiring to lead in a competitive industry. Their success at the top proves that talent knows no gender and that diversity is a key driver of growth and transformation in the sector.

Ready to build a diverse, future-ready leadership team? Partner with AIMS International’s Consumer Global Practice for tailored strategies to attract and empower transformative talent.   

Written by: Delia Monteón, Chief Talent Acquisition, AIMS Mexico